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recently wrote an article where highlighted the dominance of the female population social networks and the opportunity this represents for entrepreneurs on the web at this case, another statistical report shows that the presence of the adult population in social networks not negligible either for and it appears that as the years go this trend will become increasingly important.
Many users do every day life in social networks generally consider spaces that are completely dominated by young people, say the ages between 18 and 29 years, but in recent years, I think not only my case, we have seen more and more adults, as our parents and our grandparents even, are encouraged to participate in social networks . As recently
report by Pew Internet and American Life Project on behavior in the web by Internet users in the U.S. indicates that at present the number of users over age 50 who visit social networks has almost doubled compared to last year.
In concrete figures the study highlights that currently 47% of users aged between 50 and 64 are registered in some network. Another result, not less surprising is the fact that 25% of users over 65 are also members of these virtual networks.
preferences of this segment of users are clearly defined and so far the biggest slice of the cake takes Facebook , services-based status updates and Twitter not enjoy much popularity in the segment, but even now it has doubled the percentage of users who make use of the application last year from 5% to 11%. For all
entrepreneur is important to take into account these figures, as gradually going to be increasing the number of adults who make active use of the web , thus narrowing the technological gap call for many years maintained a strong influence on preferences Internet users.
Despite this significant growth, still can not talk about a significant change in the habits of those users as the email and news sites are monopolizing the attention of the same. About 92% of all adults and 89% of adults over 65 send or read e-mails daily. Moreover 42% of adults and 34% of seniors say they enter daily news sites on the Internet.
Old (to step) also come to social networking written Bitelia on 2 September, 2010 by richardsimoes
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